Excellent packaging is the key to creating a successful brand, and packaging design is not limited to logo design and graphic design. To create a successful packaging design product, it is necessary to understand consumers and understand trends. And familiar with all kinds of competitive commodities.

With the rising awareness of social environmental protection, more and more consumers advocate green packaging, and the global economy and industrial system are also emerging the concept of "green packaging" led by the packaging revolution. Green products and green packaging will become hot spots. But it is unclear whether your products can be packed in paper cans. The following editors will introduce the areas where environmentally friendly paper cans can be used.

The development process of packaging design is also the development process of packaging form. Every period of packaging has its distinctive brand imprint. The development of packaging form also reflects the development of human civilization and technology, the production of new products, and the change of consumption form.

The development history of industrialized packaging is not only the history of the development of packaging materials and manufacturing processes, but also the history of continuous changes in packaging forms to adapt to changes in market competition.

With the advancement of human science and technology, especially after the European Industrial Revolution, commercial circulation methods have been greatly developed. The emergence of ocean transportation and rail transportation, so that the subsequent development of roads and air transportation has expanded the scope of commodity circulation to Worldwide, under such circumstances, packaging must be industrialized to meet the needs of commodity circulation and the gradual change in sales methods.

The development of commerce has brought about competition in commerce, and merchants have promoted the appearance and development of trademarks and packaging in order to maintain the credibility of their products.

From the concept of packaging today, a container cannot be regarded as a true packaging, but it has some basic functions of packaging, such as protecting protected objects, convenient use and carrying, etc., and the development history of containers is quite long It has also promoted the production of packaging.

From the development and evolution of packaging, we can clearly see the footprint of human civilization and progress. Packaging design as a cultural form of human civilization. Understanding its development and evolution has very practical significance for today's design work.

The material element is the texture and texture of the surface of the material used in the packaging of the product. It often affects the visual effect of the packaging of the product. The best effect of the product can be achieved by using different surface changes or surface shapes of the material. Packaging materials, whether paper or plastic Materials, glass materials, metal materials, ceramic materials, bamboo and wood materials, and other composite materials all have different texture mechanism effects. Using different materials and properly combining and configuring them can provide consumers with novelty, coldness, or luxury. It feels that the material element is an important link in packaging design, and it directly affects the overall functions and economic costs of packaging, production and processing methods, and the recycling and disposal of packaging waste.

The graphics of packaging and decoration mainly refer to the image of the product and other auxiliary decorative images. As the language of design, graphics are to express the internal and external components of the image, and to convey information to consumers in the form of visual images. The graphics of packaging and decoration mainly refer to the image of the product and other auxiliary decorative images. As the language of design, graphics are to express the internal and external components of the image, and to convey information to consumers in the form of visual images.