Factors of packaging product marketing development
Factors of packaging product marketing development
Marketing is a sales science based on the consumer's psychology. In the fierce market competition, due to technological advancement and the gradual regulation of the market, it is not easy for consumers to distinguish between high and low only in terms of product quality. In this case , What to use to persuade consumers? You must find the personality of your product, that is, the difference from others, or create this difference. To put it bluntly is to find the selling point of the product.
Marketing strategies often capture changes in consumer psychology to innovate. Therefore, this information is generally passed through the use of graphics of origin in packaging design. Some products use special raw materials, formulas or new processing techniques. It is usually reflected in the packaging design.
