How to make your own packaging design speak
How to make your own packaging design speak
In today’s materialistic society, when a large number of brands and product packaging are flooding consumers’ eyes, how to make consumers recognize your products in the first time, how to make packaging speak, and how to make packaging an excellent "silent salesman", It has become a big issue that manufacturers cannot but consider. After packaging design meets the basic requirements of packaging, what we should consider more is the connotation part of the design. If the concept of packaging design is the human body without clothing art wrapping and decoration; the manifestation of packaging design is human clothing, then the connotation of packaging design is human spiritual and cultural thought. A person's attire can reflect his thoughts and accomplishments, and packaging design can also reflect different connotations of products, brands, and companies.
We must first find out the personality characteristics of the product, that is, find out the USP of the product. After the packaging design meets the basic requirements of the product, what we should consider more is the connotation part of the design. If the concept of packaging design is the human body without clothing art wrapping and modification, and the manifestation of packaging design is human clothing, then the connotation of packaging design is the spiritual and cultural thoughts of this person. A person's attire can reflect his thoughts and cultivation levels, and the packaging design can also reflect different connotations of products, brands, and companies.
Packaging design should reflect a certain regional culture. This is particularly prominent in the packaging design of the food industry. For example: the packaging of tea. Westerners only understand tea as a simple beverage, while the Easterners infuse tea with more cultural concepts, thus forming the unique "tea culture" of the East, and the natural East-West tea packaging The style is also different. Another example is wine packaging. Westerners’ understanding of wine tends to be a symbol of power, giving it a noble and luxurious image. The packaging also uses gorgeous shapes and colors. Even the popular beer can be seen in the packaging design style. Out of the pursuit of strong power. Orientals tend to be spiritual towards wine, giving it more emotional color. The ancients often said about wine chanting poems, or used wine to drink when relatives and friends were reunited or separated, and more often used wine to express emotions. Therefore, the packaging is also more spiritual, and overall it is fresh and elegant, which attracts associations and reveries. .
