Positioning decision in commodity packaging
Positioning decision in commodity packaging
The positioning decision is to collect all the collected data, make a comparative analysis of the basic requirements of packaging and decoration design, and then select based on strengths and avoid weaknesses, and finally establish what should be displayed and what should be highlighted.
1: Brand positioning
Brand positioning refers to the commercial decision-making of a particular brand in terms of cultural orientation and personality differences based on market positioning and product positioning. It is the process and result of establishing a brand image related to the target market
2: Product positioning
Product positioning refers to what products are sold. Through product positioning, consumers can quickly identify the attributes, characteristics, uses, and usage methods of commodities when facing a dazzling array of products. To position and conceive the product, you can start with the product's external image, color, place of origin, special use, production materials, etc.
3: Consumer positioning
Consumers are a group that considers product sales. A variety of methods are used to sell to the different needs of consumers who want to have all kinds of products.
On the basis of the above three basic design positioning, different combinations can be made according to the specific conditions of the product and the market. It is to include many aspects in the design theme. No matter what positioning is used, the key is to establish the focus of performance . Without focus, there is no content, too much focus, there is no focus, both will lose the meaning of design positioning.
