What you need to know about color design
What you need to know about color design
Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting products. The use of packaging color is closely related to the entire concept of painting design and composition. Packaging color requires flattening and leveling. This is A high degree of filtering and refining of color. It is based on people's associations and habits. It is highly exaggerated and discolored. It is a means of packaging art. At the same time, the color of packaging must also be subject to process, materials, uses and Restrictions on sales territories.
The packaging and decoration design requires eye-catching, strong contrast, strong appeal and competitiveness to arouse consumers' purchasing desire and promote sales. For example: bright and rich colors of foods, mainly warm colors, highlighting the freshness of food. , Nutrition and taste, medicinal and single-cold warm and cold colors, cosmetics commonly used soft mid-tones, hardware, machine tools with blue, black and other calm tones, to indicate solid, confidential and durable characteristics, children's toys Various bright color blocks with strong contrast between solid colors and warm and cold colors are adopted to meet the psychological hobby of children. Most sports products use bright and loud colors to increase the feeling of activity and sports. Different products have different characteristics and attributes. Designers should study consumer habits and hobbies, as well as international and domestic trends in color trends, in order to continuously increase the sociology and consumer psychology of color.
