Why should we study the art of product packaging and decoration?
Why study the art of product packaging and decoration?
It is practical because it is designed and produced for the protection, dressing up and promotion of goods. Without this purpose, there is no such art. Moreover, the combination of it and specific industrial technology says it is art because it uses painting, calligraphy and other artistic means to create a special type of beauty, that is, tones and patterns that beautify commodities.
In the modern commodity society, the art of packaging and decoration has a very high economic value, but at the same time its artistic value is constantly improving. However, artistic value is absolutely subject to economic value. In order to develop a place in the international market, in addition to improving product quality and grade, constantly updating and upgrading, and increasing variety of colors, packaging and decoration of export commodities also have a great role, sometimes even a decisive role. In this case, the art of product packaging and decoration is even more necessary and important. The same products, with beautiful and exquisite packaging, have risen in price, and are very popular. The packaging is rough, and those who don't talk about landscaping have no choice but to stand in the corner. Even if someone buys it, it is mostly sold in low-end stalls in the stalls, and defective products are sold. For a long time, the current export commodities have suffered a great loss in this regard, causing uncountable economic losses. What is more serious is that "Chinese goods" leave the international market with a "poor" impression, which seriously affects the further development of other countries. Trade and economic cooperation. It can be seen how economically significant the art of packaging and decoration is. This is true for the international market, as is the domestic market.
Why is this so? Of course, the law of beauty is at work. The transformation of beauty into economic value is very straightforward here. It is human nature to love beauty. Between beautiful things and relatively unbeautiful things, almost everyone does not hesitate to choose beautiful things. Salesmen are willing to come up with high-end, beautiful products to please consumers, and consumers will also "buy beauty" when they pay high prices. In this case, the goods with poor decoration are naturally eliminated. In addition, packaging and decoration are closely related to the buyer's psychology, which kind of product to buy is a status issue, and packaging and decoration is the most intuitive proof of the quality of the product. This is the reason why some people know that a certain kind of quotient is of high quality and low price and do not buy it. From the perspective of the psychological process of purchasing, novel and attractive packaging can capture the attention of buyers and directly affect the sales of goods. As a reminder, in a diverse world of commodities, in addition to quality assurance, commodities must also have a beautiful appearance, and they must add a sense of beauty to life in order to attract people and sell well.
