Why has the packaging design industry been in an awkward situation of being big but not strong?
The large but not strong packaging industry is an important issue that the industry has been discussing. Many scholars have given their unique insights from different perspectives. Today, I want to start from the packaging design industry practitioners-packaging designers. Perhaps the packaging industry is big but not strong, and you can get a little bit from here.
Packaging design is a systematic engineering and comprehensive discipline, which can be said to be an organic combination of graphic design, structural design and process design. This also requires packaging designers to have comprehensive theoretical knowledge and professional skills in a number of related fields such as advertising, design, materials, marketing, packaging, storage and transportation. Therefore, a qualified packaging designer is definitely more than just a designer at a table or a computer. He should have production expertise, understand the production process at all stages, and know printing, color separation, photography, knife lines, and rolling boxes.
What is going on with the box? And fully understand all kinds of packaging materials. Once the situation is produced, they can immediately determine where the problem is and how to remedy it? Instead of just completing the design work, everything else is left to production. It is also because of the "complexity" of the role of packaging designer that many graduates of universities choose graphic design and product design to practice after graduation. Because, in their eyes, the packaging designer is a "king" -like existence, not a profession that can easily be picked up. Next, we will analyze from the field of packaging designers from small to large, and see if we can see the micro-views and find the answer to the problem that the packaging design industry is large but not strong.
