From the concept of packaging today, a container cannot be regarded as a true packaging, but it has some basic functions of packaging, such as protecting protected objects, convenient use and carrying, etc., and the development history of containers is quite long It has also promoted the production of packaging.

Text is a symbol that conveys thoughts, exchanges feelings and information, expresses the content of a certain topic, the brand name, product name, explanatory text, advertising text, and manufacturer, company, or sales unit on the product packaging. It reflects the essential content of the packaging and designs the packaging.

Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting products. The use of packaging color is closely related to the entire concept of painting design and composition. Packaging color requires flattening and leveling. This is A high degree of filtering and refining of color. It is based on people's associations and habits. It is highly exaggerated and discolored. It is a means of packaging art. At the same time, the color of packaging must also be subject to process, materials, uses and Restrictions on sales territories.

Composition is a complete picture that arranges the packaging, graphics, text and combination of the product packaging display surface. The combination of these four aspects constitutes the overall effect of packaging and decoration, the use of trademarks, graphics, colors and text in the composition elements of product design Right, proper, and beautiful can be called excellent works.

The packaging shape is the shape of the product packaging display surface, including the size, size and shape of the exhibition plane. There are three forms we see in daily life: natural forms, artificial forms and occasional forms, but we are studying the composition of product forms. At that time, we must find a property that is applicable to any form, that is, to draw out the things of common regularity and call it abstract form.

With the continuous deepening of China's reform and opening up, international exchanges are becoming increasingly frequent, and international political, economic, cultural, sports, commercial, and religious activities are increasing.

The general packaging paper is collectively called paper packaging. The performance requirements of paper packaging mainly include the following aspects: high strength, low cost, good air permeability, and abrasion-resistant packaging are mostly used as shopping bags, document bags, such as kraft paper.

When we consider the shape elements of packaging design, we must also understand it from the perspective of formal beauty rules. In accordance with the formal beauty rules of packaging design and the product's own functional characteristics, various factors are organically and naturally combined in order to Get a perfect unified design image.

There are many types of product packaging. The classification and types of common product packaging are as follows.

Commodity packaging has two characteristics: attribute and commodity. Packaging is an accessory to its contents; product packaging is a special commodity attached to the contents of the product, which has value and use value; at the same time, it is an important means to realize the value and use value of the contents.